Per the New York Times, Apple’s implementation of a variable pricing system for iTunes officially took effect today. Songs can be purchased for $0.69, $0.99, or $1.29 (U.S.), rather than the uniform $0.99 previously.
The move caused quite a stir in the Twitterverse, as iTunes shot up to a Top 10 trending topic. Most feedback came from the United States, but there was also world reaction:
meandre (Paris, France) ahhh, iTunes is variable pricing now. it’s only time til the analysis comes out on $1.29/song’s impact on sales. 07 Apr 2009 from web
tariq_fazal (Dubai, UAE) iTunes Store now infected with variable pricing, Amazon still $0.99 http://bit.ly/FT345 07 Apr 2009 from twitterfeed
Liamfloyd (Canada) OK, I’ve found 5 more songs with different prices on iTunes… but they’re still more expensive! I’ve even looked at old people music! 07 Apr 2009 from web
BrodyTEnyeart (Ferndale, Wash.) $1.29 for an iTunes download!?! it’s ridiculous! smart guys, you want people to not download illegal music, so what do you do? up the prices 07 Apr 2009 from web
Sara6590 (Gainesville, Fla.) upset with itunes for jacking up prices!! at least some people left the prices the same! 07 Apr 2009 from web
Grondeau (Undisclosed) new itunes prices, super lame! that’s 30 cents I could buy bubble gum with! 07 Apr 2009 from web
However, not all were opposed to the change.
TheMotleyFool (Alexandria, Va.) Then again, who cares if iTunes raises prices? More musicians are going digital on their own. Tough luck, record labels: http://is.gd/p7PQ 26 Mar 2009 from web
beingthere (Connecticut) The iTunes price increase (or decrease, in some cases) went into effect today. The question is: does this change anything? 07 Apr 2009 from TweetDeck
coryroush (Ohio) I’m not upset about #iTunes bumping their prices up to $1.29. 30 cents? Still keeps me from shelling out 20 bucks on 2 good songs out of 15. 07 Apr 2009 from twhirl
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