Even in recession, women continue to spend their money on trifles and, as studies have shown, make expenses they can’t afford and refuse to keep on a budget. Although it was initially believed this had more to do with their need to spend money to boost their mood, analysts estimate the increased expenditure is also connected to the current tendency of turning our back to throwaway fashion and orienting ourselves towards more expensive, but also higher quality, items, the Daily Mail says.

It’s not uncommon for supermarkets and large chain stores to replicate designs seen on the catwalk that are later sold for a fraction of the price of the original. In recent months, this tendency has seen a soaring popularity, except that the so-called knock-offs are no longer absurdly affordable, but rather targeting middle-class clientele. What this means, analysts believe, is that women all over are focusing on more expensive items (but not the most expensive there are) that also have a longer lifespan, being of higher quality, as opposed to the kind of purchases they would have made, say, one year ago.

Data made public by TNS shows that the amount spent on clothes went up by eight percent, but the volume purchased actually fell by one percent. Again, this is the most clear indication that shoppers are tryin… (read more)
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